(914) 414-5147
Seller Services
Strategic Home Marketing
Expert Seller Representation
Sellers often ask: Is now a good time to sell in Westchester?
What should I do before listing my home? How do I price my home correctly?
With 25+ years selling homes in Rye and Westchester, Fiona knows what buyers in this market respond to and what causes listings to sit. She provides honest, data-driven answers and fights for every advantage—handling preparation, marketing, and negotiation with precision honed over hundreds of successful transactions.
Comprehensive Home Preparation That Pays Off
Should you renovate or stage your home before selling? Here's what Fiona knows from decades of experience: professionally presented homes in Westchester sell 30-40% faster and often command 5-10% higher prices. Fiona's approach is strategic, not cookie-cutter:
Pre-listing inspection to identify and resolve issues before buyers find them
Targeted staging plan designed to make your home sparkle online
Vetted vendor network who can execute renovations and staging quickly
Two-week turnaround when speed matters
Today's buyers fall in love online first.
Fiona advises on smart improvements with proven ROI and transforms properties into bright, polished, camera-ready homes designed to captivate from the first click.
Pricing Strategy & Market Analysis
This is where experience matters. Fiona has navigated Westchester market cycles for over two decades—she knows when aggressive pricing works and when it backfires.
You'll receive:
Hyper-local comparative market analysis drawing on recent sales in your specific neighborhood
Honest pricing conversations about what your home will actually command versus what Zillow estimates
Strategic timing advice: Is now the right time to list, or should you wait for a competitive advantage?
Common Questions from Sellers
How long will it take to sell?
Fiona provides honest timelines based on current market conditions and your pricing strategy.
How much will I net from selling?
Fiona walks you through all expenses—commissions, closing costs, transfer taxes, attorney fees—so you have a better understanding of the process before making decisions.
Can I sell my home and buy another at the same time?
Fiona helps you navigate contingent offers, bridge financing, and timing strategies.
Marketing That Reaches Serious Buyers
Today’s buyers start their search online. Fiona’s marketing goes deeper than beautiful photos. Fiona designs a customized marketing strategy to reach buyers where they shop:
Sensational Visual Content
Professional twilight photography, drone footage, videography, and digital brochures
Digital Reach
Targeted campaigns across multiple social media platforms and email marketing to her extensive local and global network
Strategic Events
Broker previews, public open houses, and customized neighborhood tours
The Sotheby's Advantage
Fiona's affiliation with William Pitt Julia B. Fee Sotheby's International Realty expands reach, visibility, and buyer access for her sellers:
Premium placement on williampitt.com, juliabfee.com, and sothebysrealty.com—some of the most-visited luxury real estate websites worldwide
Access to Sotheby's global referral network and Auction House clientele
Virtual staging tools via the Sotheby's Curate App
Seamless staging, packing, and moving solutions through Sotheby’s White Glove services
Ready to maximize your home's value?
Fiona delivers the strategic guidance and execution that get results.
Schedule Your Seller Consultation with Fiona
